Communications Equipment Firm – Special Projects Team
How could one of the largest telecommunications equipment companies in the world determine which applications, software, and services markets to investigate as a way of replacing its traditional hardware businesses? Outcome: Project defined options for R&D and projected next generation customer requirements. A new set of application providers were identified and recruited.

Telco – VP, Online Services
What information services would residential customers be willing to purchase if videotex were available on a mass basis? How could alliances be structured with the information providers to achieve the highest penetration? What was the future value of brand name for these markets? Outcome: This evaluation of online services foreshadowed what was to become the Internet and e-commerce business. It identified the most valuable applications (e.g., chat, sex, sports, gambling, directory, etc.) and assessed the importance of Project Victoria, a precursor to DSL (Digital Subscriber Line).

French Textile Equipment Manufacturer– CEO, U.S. Operations
How could the largest French textile equipment supplier enhance a regional strategy to regain its worldwide lead in spinning and texturizing equipment? What technology changes would most affect future competitive position? Outcome: The project assessed the relative competitive position of various European and Asian suppliers; established specific requirements of major customers; and prepared financial projections for the revised strategy. The company focused its resources by withdrawing from certain product lines and expanding in others.

Mexican Synthetic Fibers Producer – CEO
How could Mexico’s largest producer of synthetic fibers consolidate its position against foreign joint ventures? Would it be able to determine the optimum level of vertical integration, which new technology to buy, and how to define its product-markets? Outcome: The project analyzed competitors’ capacity, financial resources, and the strength of existing technology partners. There was a recommendation for a joint venture with DuPont’s Nylon de Mexico affiliate. The action was subsequently implemented; the joint venture has prospered.